We're Days Away From The Reading Holiday Parade!

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Bundle up and bring out the family and friends to this year’s Reading Holiday Parade on Saturday (November 17) starting at 10 a.m.! Find out who are this year’s grand marshals, where to park for free, and other parade details in our latest newsletter here. Also in this edition is info on the showing of “Polar Express” at Reading Movies 11 & IMAX on Saturday, December 1 at 10 a.m. Tickets are just $1!

Check out our latest BCTV show and see vintage Reading Holiday Parade video!

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Our latest BCTV show focuses on parades in Reading, including the annual Reading Holiday Parade on Saturday, November 17 along Penn Street. Host Laura Reppert chats with Chuck Broad, Executive Director of the Reading Downtown Improvement District, which is presenting the parade in partnership with the City of Reading. She also speaks with Berks History Center’s Rick Polityka, who reveals interesting tidbits about parades past in the city as part of the monthly segment, “Hidden In Plain Sight.”

https://www.youtube.com/watch?v=BpZnoNo6MKc

Bring on the blues!

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If you groove to the blues, you're going to love the second annual Reading Blues Fest November 16 through 18! With a ton of acts performing at the DoubleTree by Hilton Reading hotel, center city is going to be the epicenter for this musical extravaganza. We give you the inside scoop on this festival in our latest newsletter, which is available here.

There Here, There, And Everywhere! They're The Dreaded Spotted Lanternfly!

 Photo courtesy of the Reading Eagle

Photo courtesy of the Reading Eagle

But how do you get rid of them? Find out this Monday, August 13 at a free public forum at the DoubleTree by Hilton Hotel, 701 Penn Street. The forum will be held in the amphitheater between 10 a.m. and 11:30 a.m.

Guest Speaker will be Evan Corondi at the Berks County Conservation District. He is the point person at the Conservation District for dealing with the spotted lanternfly. His presentation will include information on the introduction and biology of this invasive insect, as well as potentially hazardous effects this species can have on our environment, economy, and quality of life. Biosecurity measures and methods of control will also be covered. A question-and-answer session will follow Evan’s presentation.

This free forum is open to the public, including city residents and business owners. The event is being jointly sponsored and presented by the Reading Downtown Improvement District, DoubleTree by Hilton, and the Berks County Conservation District.

If you have questions about the spotted lanternfly, be sure to join us Monday at the DoubleTree!

MidDay Cafe for Wednesday, August 1 Canceled

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The MidDay Café scheduled for today (Wednesday, August 1) at the County Services Center in downtown Reading has been canceled because of the potential for rain during the event. The Café will not be rescheduled.

Here is the schedule for the remaining MidDay Cafés, which are presented by the Reading Downtown Improvement District:

  • Wednesday, August 8 at 11:30 a.m. at the County Services Center featuring live music by Alex Allegra
  • Wednesday, August 22 at 11:30 a.m. at the State Office Building featuring live music by Scotti Mann
  • Wednesday, September 5 at 11:30 a.m. at Penn Square Center featuring live music by Ken Gehret

Food vendors for the MidDay Cafes are Callowhill Cafe, Chapman's Deli and Mi Casa Su Casa. (Please note that performers and food vendors are subject to change).

MidDay Cafe for Wednesday, July 25 canceled due to potential for rain

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 The MidDay Café scheduled for tomorrow, July 25 at Fifth and Penn Streets in downtown Reading has been canceled because of the potential for rain. The event will not be rescheduled.

Here is the schedule for the remaining MidDay Cafés, which are presented by the Reading Downtown Improvement District:

  • Wednesday, August 1 at 11:30 a.m. at the County Services Center featuring live music by Charlie Wanyo
  • Wednesday, August 8 at 11:30 a.m. at the County Services Center featuring live music by Alex Allegra
  • Wednesday, August 22 at 11:30 a.m. at the State Office Building featuring live music by Scotti Mann
  • Wednesday, September 5 at 11:30 a.m. at Penn Square Center featuring live music by Ken Gehret

Food vendors for the MidDay Cafes are Callowhill Cafe, Chapman's Deli and Mi Casa Su Casa. (Please note that performers and food vendors are subject to change.)

The Magpie Salute Will Jam Out July 18 in Downtown Reading!

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Our second free Downtown Alive concert on July 18 will feature The Magpie Salute. Band members include Rich Robinson, the guitarist and co-founding member of The Black Crowes, together with two other key Crowes members. The show, presented by Weidenhammer, will include opening act Flux Capacitor, a Reading-based rock jam trio. Read all about this fun-filled concert -- in the 500 block of Penn Street between 5 and 9 p.m. -- in our latest newsletter here.

 

Ready! Set! Go Go Gadjet This Wednesday!

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Our free Downtown Alive outdoor concert series kicks off this Wednesday, June 20, with the ever-popular Go Go Gadjet! This is one block party you won't want to miss! Get all the info in our latest newsletter here.

MidDay Cafe Cancelled for Wednesday, June 13

The MidDay Cafe scheduled for Wednesday, June 13 at the Berks County Services Center has been cancelled due to rain. We're sorry for any inconvenience. Our next MidDay Cafe is scheduled for Wednesday, June 27, at the State Office Building plaza between 6th and 7th Streets on Penn.

Go Go Gadjet Kicking Off Downtown Alive free concerts this summer!

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Go Go Gadjet, an immensely popular regional band that describes itself as “a burst of electric funk carried on the back of a thundering juggernaut of searing rock,” will open the fourth annual Downtown Alive free outdoor concert series on Wednesday, June 20. The series will include four other concerts featuring performers who will appeal to a variety of tastes.

The shows will be staged again on Penn Street by the Reading Downtown Improvement District in partnership with Illusion Sound & Lighting, which is booking the acts, and Greater Reading Chamber Alliance.

Find out more about the concert series in our May 7 newsletter.

 

It's Just Good Business To Recycle!

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If you own a business in downtown Reading, did you know you can take advantage of the city's commercial recycling program? It could save you money versus trash disposal and of course it's better for the environment. Learn more about the program in our latest newsletter here. You can also get the inside scoop on the Forest Inn's 10-year anniversary!

Reading Public Library's "Cocktails & Classics" Focus of Latest Show on BCTV

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Check out our latest "Downtown Alive" show on BCTV! Host Laura Reppert discusses Reading Public Library's upcoming Cocktails and Classics 2018 event with Linda Capozello, Director of Advancement and Communications for the Library. And our "Hidden in Plain Sight" segment with Berks History Center delves into the checkered history of Reading gangster Tony Moran. Also featured is a chat with Sol Colon, one of our Ambassadors. See the show here.

FYI -- Forward-Parking Only In Reading Parking Authority Garages!

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Here’s a friendly reminder for visitors coming downtown – if you plan to park in one of the Reading Parking Authority garages, do not back into a space! The garages are designed for forward parking only. Backing into a space is a liability and safety issue, according to Parking Authority officials. Motorists are subject to a fine if they disregard the forward-parking-only regulation. Signs are posted at the entrances to all the Parking Authority garages informing motorists of this regulation. A more detailed explanation can be found on the Parking Authority’s website at https://readingparking.com/park-smart-park-safe/

Latest Newsletter Focuses on Property Assessment Payments & Services Offered in District

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Our latest edition of "Destination: Downtown Reading!" has details about paying this year's commercial property assessments, as well as a rundown of services offered by the District in support of commercial property owners. Also included in this issue is an article and photos of our celebration of Valentine's Day, when we handed out free candy and stuffed animals to passersby at Fifth and Penn Streets. Check it all out here.