Adding to the growing momentum of activity in downtown Reading, the Downtown Alive outdoor concert series presented by Weidenhammer brings nationally touring acts that perform for free in center city during the summer and fall. Each concert features a festival atmosphere and includes food trucks and beer for sale.

Started in 2015, the annual series is staged  on Penn Street by the Reading Downtown Improvement District. Berks County Community Foundation provides funding for the concerts, and Weidenhammer serves as the Platinum sponsor. In addition, the Berks County Convention Center Authority provides financial support.

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The former Penn Cycle and Motor Company at 357 Penn Street sold Reading Standard, Henderson and Excelsior motorcycles, and Reading Standard bicycles.