The full length of Penn Street in center city comes alive with the sights and sounds of the holidays during the annual Reading Holiday Parade! Held on the Saturday before Thanksgiving, this family-oriented tradition features colorful floats, holiday-themed music by local school and community bands, and lots of other lively entertainment.

Organized and presented by the Reading Downtown Improvement District and the City of Reading, the Reading Holiday Parade is a great way to kick off the holiday season!

This year's parade is scheduled for Saturday, November 18, stepping off at 9 a.m. If you'd like to participate, click here for a general application form and click here for a band application form. And we have plenty of opportunities for sponsorships! From being the Title Sponsor to sponsoring a high school band or a giant helium balloon, you have a chance to promote your company or organization at one of the most highly attended events in Berks County. Find out more about sponsorship opportunities right here.  

A special thanks to the Reading Area Water Authority for being the title sponsor. And we also want to thank our other sponsors so far: Alvernia University, BB&T Bank, Boscov’s, Carpenter Technology Corporation, Customers Bank, Greater Reading Chamber Alliance, Neighborhood Housing Services of Berks, Reading Area Community College, and Riverfront Federal Credit Union.

We hope you'll join us for the 2017 Holiday Parade!


Eight department stores once were located on Penn Street, including four on Penn Square.